Few players exemplify this combination of personal style and gametime performance like the face of this third generation shoe, power forward and NCAA Champion Aliyah Boston.Ĭomparisons aren’t the same thing as motivation. Enter the UA Flow Breakthru 3: innovative footwear tailored to the specific needs and individual expression of female MVPs on the basketball court. As players move towards a position-less role and star power on the court increases, female athletes need a versatile shoe that not only heightens their performance but shows off their style and personality. In recent years, it’s become an entirely new game. There may be no better example than women’s basketball. Female basketball stars set a new course for the sport every time they step onto the court-their direction unmoored by men’s sports. The steps of the female athlete are freshly-pioneered and all her own. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness.Īs Women’s Basketball Evolves, Under Armour Answers the Call Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Today athletes are faced with challenges both on and off the field. UA Welcomes The Next Generation Of Athletes No One Saw Coming To Baltimore Headquarters
#Hype athletics for ladies professional#
Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.
To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class.
Under Armour Basketball is Coming to WNBA All-Star Weekend in Las Vegas Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more. Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. The Baltimore Ravens and Under Armour joined forces to provide custom uniforms for female student-athletes as part of the inaugural season of girls’ flag football with Frederick County Public Schools (FCPS).ĭiana Flores Joins Under Armour as the First Flag Football Global Ambassador To begin tackling this problem, Under Armour hosted an interactive experience in Philadelphia on October 22 called “ Hype Headquarters” to get young female athletes excited about continuing their sports journeys and help them find the confidence needed to compete at the highest level out on the field or the court.īaltimore Ravens & Under Armour Unveil Custom Uniforms for Inaugural Season of Girls' Flag Football with Frederick County Public Schools This is especially prevalent in Philadelphia, where according to an ABC analysis, many schools lag behind with their percentage of female athletes based on their overall student and athlete populations. While they may grow up participating and interested in sports, many girls drop out between the ages of 8-12. Whether they lack confidence or access to performance solutions or safe places to play, according to a recent report from the Women’s Sports Foundation, girls have roughly 1 million fewer opportunities to participate in sport than the 4.5 million opportunities boys have today. Through sports, boys and girls can learn important life skills that apply both on and off the field – however, a significant gender equity gap still exists in youth sports.
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